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Keeping your kids hydrated won’t be a problem when they can play with their water. The latest in so-simple-it’s-genius kid inventions, Elemental’s pop fidget water bottle is a brilliant way to keep their water ice-cold … and combat restlessness or boredom at the same time.

Pop fidget toys are a viral success and show up a lot in practical products for kids (like this super cool rainbow purse — which, ahem, happens to be almost half-off right now!), so it stands to reason that we’d find a water bottle with a pop fidget handle. It’s the standout feature that elevates this product from “regular water bottle” to “thing your kid’s entire class is going to want”. And it’s available in 17 different color and pattern combinations — plus its pop fidget strap is interchangeable, with 12 different available colors for that too.

Of course, the water bottle itself is a standout as well. Made of premium stainless steel, its triple-walled insulation with TrueBarrier technology ensures that drinks will stay cold for up to 24 hours. It’s BPA free, and features a leak-proof and shatter-proof sport lid that helps keep the drinking spout clean. A removable silicone boot helps protect against dents and scratches (and helps protect tables and other surfaces).

“It was a hit on the first day of school!” raved another. “My daughter loves it and got lots of compliments on the bottle.”